Google Ads management Australia
You are not paying for clicks. You are paying for a slow landing page.
Google decides your cost per click partly on how good the page behind the ad is. Fix that page and the same budget buys more clicks and converts more of them. We build the page and run the campaign, so nobody gets to blame the other half. Management from $850/month AUD, landing page included.
Get a free ads review →See SEO servicesWhy your Google Ads cost more than your competitor's
Two businesses can bid on the identical keyword and pay very different prices for it. The difference is Quality Score— Google's rating of your expected click-through rate, your ad relevance and your landing page experience. Score well and Google discounts your clicks. Score badly and you subsidise the auction for everyone else.
Landing page experience is the piece most agencies never touch, because they do not build websites. So they optimise bids and ad copy around a page that takes six seconds to load, and then report that the market is competitive.
We build the page. Then we run the ads.
A custom-coded landing page that loads in about a second, matches the search intent word for word, and asks for one thing. That is the cheapest performance improvement available in a Google Ads account, and it is the one almost nobody sells you.
What we actually do
- Landing pages built for the search, not repurposed from the home page. One page per offer, custom-coded, fast, with a single clear action.
- Conversion tracking that is actually correct.Most accounts we look at are optimising toward the wrong event, or counting the same lead three times. If the data is wrong, Google's bidding is confidently wrong with it.
- Search terms cleaned weekly. Broad match plus smart bidding will happily spend your budget on searches that were never going to buy.
- Ad copy that matches the promise on the page. Relevance is a ranking input, not a copywriting preference.
- Reporting in dollars. Cost per lead and cost per sale, not impressions.
Run it with SEO and the maths changes
The technical work that lifts organic rankings — speed, structure, relevance, clean mobile experience — is the same work that lifts Quality Score. Do it once and both channels get cheaper. That is why we price the foundation as foundation rather than billing it twice.
Ads bring leads this month. SEO brings leads that keep arriving after you stop paying. Neither replaces the other, and a business running only one is usually leaving the cheaper half on the table.
Being straight with you about budget
Under about $500 a month in ad spend, we will tell you not to bother yet.
The data arrives too slowly to optimise, and you will spend three months paying for a learning phase that never finishes. At that stage a fast website, a properly set up Google Business Profile and some reviews will do more for you than a small ads budget. We would rather say that on the call than take the fee.
Where we run Google Ads
Australia-wide, remotely, for local service businesses and national brands alike.
Google Ads — common questions
How much does Google Ads management cost in Australia?
Australian agencies typically charge $500 to $2,000 per month in management fees, or 10 to 20 per cent of your ad spend, on top of what you pay Google. Ours starts at $850 per month AUD, and the landing page build is part of that rather than an extra invoice. Larger or multi-campaign accounts are quoted after we look at your market.
What is a good Google Ads budget for a small business?
In most Australian service markets, $1,000 to $2,000 per month in ad spend is enough to generate consistent leads and to learn what converts. Below about $500 a month the data comes in too slowly to optimise, and you are better off putting that money into SEO and your Google Business Profile first.
Why are my Google Ads so expensive?
Usually Quality Score. Google scores every keyword on expected click-through rate, ad relevance and landing page experience, then discounts your cost per click when the score is high and penalises you when it is low. A slow, generic landing page can leave you paying several times what a competitor pays for the identical click.
Should I do SEO or Google Ads first?
Google Ads if you need leads this month, SEO if you want leads that do not stop when you stop paying. In practice most small businesses should run both, because the foundation work SEO requires is the same work that lowers your ad costs, so the two subsidise each other.
Do you build the landing page as well?
Yes, and it is usually the highest-leverage part of the job. We build custom-coded landing pages that load in about a second, which is why our ads clients often see their cost per click fall before we have touched the campaign structure.
Do I own my Google Ads account?
Yes. The account is yours, in your name, and you keep it with all its history if you ever stop working with us. Agencies that hold your account hostage are protecting themselves, not you.
Get a free review of your account
Show us the account, or the campaign you are about to launch. We will tell you where the money is leaking and whether the landing page is the real problem.
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